About European Car Imports

European Car Imports is a family business based in Auckland and whose mission is to make sourcing and importing your next prestige car, motorhome or electric vehicle easy. And by doing so save you time, money and hassle on your vehicle purchase.

Lincoln and Sally Roberts are Directors of the business. Lincoln is a Kiwi who left NZ on a superyacht in 2000 and after a 12-year yachting career returned in 2013 with his English Wife Sally and their two young boys, Archie and Reggie. European Car Imports was then born.

Their motivation is to work hard for themselves and their family. With no yard to maintain they work from their home office in Waimauku (North West Auckland). As a result of the low overheads, they can offer their vehicle import service for a very reasonable fee.

If you are looking for a New Zealand-based team to help you advise if importing your next vehicle is best for you, get in touch with Sally or Lincoln for a chat and some straight-talking advice.

Sally & Lincoln Roberts

Address: Waimauku, Auckland, New Zealand
Sally Phone: +64 21 616 550
Lincoln Phone: +64 21 500 166
Email: sallyr@europeancarimports.co.nz

Greer Stephens

28 January 2026

Lincoln & Sally from European Imports were amazing. They made the whole process of purchasing a vehicle from the UK painless and seamless. They dealt with all matters relating to it’s the cars importation, compliance and warranties. I can’t recommend them highly enough. They are a GREAT operation!

Peter Brunton

7 January 2025

Sally has imported 2 cars for me to date and is now working on a third. The last car was a restored classic which required considerable time and attention from her to navigate it through the system. The current project is even more complicated being a restomod. I have complete faith in Sally's ability to manage the process seamlessly from pickup in the UK to delivery in NZ. Sally knows the process very well, is very efficient and communicative, keeping me me up to date along the way. I have found her a real pleasure to work with and I wouldn't use anyone else to import a car for me.

Glenn Arbo

13 November 2024

DON’T HESITATE. if you’re even considering the idea of importing a car over seas, you can’t go past Sally at European imports. Very professional service would highly recommended to anyone. Enjoying my new toy, thanks to Sally and the team.

Greig Allison

11 November 2024

I used European Car Imports to source and help me import a car not available in NZ. Not only were they able to source the car but also made the importation and delivery seamless. Their communication throughout was excellent at all times. I 100% recommend ECI.

Adam Crane

26 July 2024

Sally/European Car Importers have been fantastic, delivering excellent service and communication every step of the way. While I was nervous importing a car for the first time, Sally made it very easy and gave me a lot of trust in their processes. I’m super pleased with the outcome (vehicle, cost, timing) and I am sure I will be using them again in future. I would 100% recommend.

Video review by John Burton

2013

Core business established

Over $50Million

About European Car Imports

If you are looking for a New Zealand-based team to help you advise if importing your next vehicle is best for you, get in touch with Sally or Lincoln for a chat and some straight-talking advice.

Sally & Lincoln Roberts

Sally & Lincoln Roberts

Video review by John Burton

Core business established

Of vehicles imported

Google Rating

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